Google Ads that actually turn into customers.
Most Google Ads accounts leak money. Wrong keywords, broken tracking, generic ad copy, no negative keyword work. We build, manage, and optimise campaigns where every Rand is tracked, tested, and tuned for real ROI.
The Problem
Why most Google Ads accounts leak money.
Google Ads is brutally simple in concept and brutally complicated in execution. Most businesses running their own ads (or paying a cheap agency) are making the same expensive mistakes month after month, with no idea why their ROI is so bad.
Issue 01
Conversion tracking that doesn't work
If your account isn't tracking real conversions properly, you have no idea what's working. Most accounts we audit have broken tracking, wrong conversion values, or counting the same lead multiple times. Without accurate data, every optimisation decision is a guess.
Issue 02
Keywords burning your budget
Broad-match keywords without proper negatives means your ads show for searches that have nothing to do with your business. Every irrelevant click is money on fire. We routinely cut 30-50% of wasted spend just by fixing keyword targeting.
Issue 03
Set-and-forget campaigns
Google Ads is not a set-and-forget tool. Search terms change weekly. Competitors adjust bids daily. New ad formats roll out monthly. An account that worked six months ago is almost certainly underperforming now. Active management is the only way.
What You Get
Every part of a profitable ad account.
Successful Google Ads is dozens of small details done well, every week. Here's everything that's included in every Yireh PPC retainer.
Proper conversion tracking
We set up complete conversion tracking from scratch: form submissions, phone calls, e-commerce purchases, even offline sales. Google can only optimise toward what it can measure. Get this right, and everything else compounds. Get this wrong, and every other "optimisation" is theatre.
FoundationKeyword research
High-intent keywords with real commercial value. Plus the negatives that protect your budget.
Ad copy that sells
Multiple headline variants, A/B tested, optimised for clicks and conversions.
Search, Display, Performance Max & Remarketing
The full Google ads stack working together: search captures buyers in market, remarketing brings back visitors who didn't convert, display builds awareness, and Performance Max fills the gaps. We pick the right mix for your goals.
Full-funnelNegative keyword work
Weekly review of search terms, blocking the irrelevant ones bleeding budget.
Bid management
Smart bidding strategies tuned for your goals: leads, sales, ROAS.
Transparent monthly reporting
A clear breakdown of every Rand spent, every click, every conversion. You see ad spend, management fee, and ROAS separately. No hidden markups, no inflated metrics. The Google Ads account stays in your name and you can audit it any time.
No hidden feesOur Process
From audit to profitable scale.
Whether you're starting fresh or fixing a broken account, here's exactly what happens in your first 90 days with Yireh.
Audit and Setup
If you have an existing account, we audit it: tracking, structure, wasted spend, opportunities. If you're starting fresh, we set up campaigns from scratch with proper conversion tracking and tight targeting.
Launch and Learn
Campaigns go live. Daily monitoring of search terms, bid adjustments, and budget pacing. Initial data flows in. We start blocking the irrelevant searches and doubling down on the keywords pulling their weight.
Optimise and Test
A/B testing on ad copy. Landing page recommendations. Bid strategy refinement. Audience expansion or tightening based on what's converting. The campaigns start moving from break-even toward profitable.
Scale and Maintain
Now we have signal. We scale what's working, kill what isn't, and explore new campaign types. Monthly strategy calls keep us aligned on goals. The account becomes a predictable lead machine.
Real Results
Numbers from real campaigns.
Anonymised account data from real Pretoria clients. Get in touch and we'll walk through full case studies with you, including before-and-after screenshots from the actual Google Ads accounts.
Discuss Your Account-58%
Cost per lead reduction
A Pretoria home services client was paying R420 per lead. After three months of restructuring and tight keyword work, cost per lead dropped to R178. Same budget, more than double the leads.
7.2x
Return on ad spend (ROAS)
A speciality e-commerce store running Performance Max and Remarketing. R1 in ad spend now returns R7.20 in revenue. Up from a breakeven 1.8x ROAS before takeover.
+340%
Qualified leads per month
A legal firm went from 12 monthly enquiries to 53, while reducing total ad spend by 22%. Achieved through better keyword targeting and aggressive negative keyword work.
Management Packages
Three packages. Real prices.
Monthly management fees, no lock-in beyond the first month. Ad spend is separate and goes directly to Google in your own account name. We never markup ad spend.
Tier 01 / Starter
Starter.
Get started with Google Ads. One focused campaign, properly set up with conversion tracking, ready to drive your first qualified leads.
- 1 Google Ads Search campaign managed
- Up to R10,000 / month ad spend managed
- Keyword research and ad copywriting
- Conversion tracking setup
- Monthly performance reporting
- Negative keyword management
Tier 02 / Growth
Growth.
Multi-campaign management with Search, Display, and Remarketing. Bi-weekly optimisation, A/B testing, and a strategy call every month.
- Up to 3 campaigns (Search, Display, Remarketing)
- Up to R30,000 / month ad spend managed
- A/B testing on ads and landing pages
- Landing page optimisation recommendations
- Bi-weekly campaign optimisation
- Monthly reporting + strategy call
- Audience targeting refinement
Tier 03 / Performance
Performance.
Full-funnel paid media management. Search, Display, YouTube, and Remarketing optimised weekly. For businesses serious about scaling through Google Ads.
- Unlimited campaigns across all formats
- Up to R75,000 / month ad spend managed
- Search, Display, YouTube, Remarketing, Performance Max
- Advanced conversion tracking & attribution
- Weekly campaign optimisation
- Monthly strategy review
- Custom dashboards & ROI reporting
- Priority support
Frequently Asked
Honest answers to fair questions.
Common questions from businesses considering Google Ads management. Don't see your question? Just ask.
Ready to Scale?
Let's turn your ad spend into customers.
Send us your Google Ads account or campaign goals. We'll do a free audit and come back within one business day with a clear plan you can act on.